Podcasts have become increasingly popular in recent years, with over 100 million Americans tuning in. Additionally, the medium’s awareness among people aged 12 and above has skyrocketed to almost 80%, compared to just 50% a decade ago. The surge in listenership is due to podcasts’ ability to foster conversations and interactions among consumers, highlighting the impact of User-Generated Content (UGC) on platform traffic, user engagement, and brand exposure.
However, the increase in podcast listenership poses a challenge for streaming platforms. To address this issue, businesses are combining strategic efforts with technology-driven solutions to ensure that users produce and consume safe and compliant content with online community standards. These cost-saving measures also assist in achieving higher scalability, improving user experience, and mitigating online risks.
Our Client, a global music streaming platform, needed to build a diverse and efficient workforce to support its user safety efforts as the company experienced tremendous growth in its podcast content in under a year. Due to the lack of structured policy training materials on content moderation, there was a noticeable increase in uncurated and unchecked UGC.
Together with our Client, we created a Trust and Safety team that is both efficient and effective. We utilized our expertise to streamline processes and reduce costs by implementing a global operating strategy. Our team provided valuable human input to improve the accuracy of machine learning, and we established a work-from-home model to optimize productivity.
Our strategic solutions resulted in significant benefits: