How To Transform An Underperforming Sales Organization

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Nikkole Shamsuddin

VP of Consulting
August 16, 2018

According to Hubspot, more than 40% of sales professionals reported that the most challenging part of their sales process is prospecting while closing and qualifying leads came in second and third respectively.

Although prospecting is the most challenging part of the sales process, this obstacle usually stems from other broken processes within the sales organization. This ranges from issues with maintaining a reliable knowledge base, a need for technology enhancements, process optimization, or behavioral adjustments that need to be implemented throughout the business.

A large social media company has a well-established brand, strong consumer base, and a growing list of small to medium-sized business (SMB) customers buying advertising on the various platforms it owns. Although their customers were satisfied with the platform, prospects were not converting as quickly as expected and team leaders struggled to identify the root cause.

Eager to enhance and optimize their current sales operations, this well known social media giant came to TaskUs CX consultants for help. The consulting engagement had three main objectives:

  • Improve productivity
  • Optimize sales performance
  • Accelerate agents time-to-competence to start generating sales more quickly

Step one in this project was to identify the root cause of the issues and pinpoint inefficiencies in the organization. Instead of making assumptions, TaskUs CX consultants immersed themselves in the day-to-day operations to understand daily workflows and processes.

Learn how TaskUs pinpointed the root cause of productivity issues, increased pitch rates by 175%, and accelerated agents time-to-competence by downloading our case study.

 

Do you have questions about our CX consulting services? Let’s talk, contact our consultants here.