SMS Support (Short Message Service Support) is an asynchronous form of communication where the customer and the agent do not need to be present at the same time to engage in a conversation.
Texting is the most widely used form of SMS Support and is the most commonly used feature on mobile phones. In fact, apps account for 90% of smartphone use.
TaskUs helps clients to stay ahead of this curve. Unfortunately, not all companies capitalize on SMS support.
Something to note when thinking about how to improve a business to remain relevant despite the technology and trends of today: 64% of millennial consumers prefer texting a company for information versus calling them and 77% of them have a more positive perception of a company they can reach via mobile messaging.