Gamification is a tool that utilizes game mechanics to incentivize a user’s engagement within a non-gaming context. Strategic and tactical service or product Gamification typically rewards a user in some capacity for executing the desired task, and leverages a person’s natural competitive nature or desire to collaborate.

Example: Airlines use a form of Gamification in frequent flyer rewards programs. As a user travels with an airline, s/he is “rewarded” with points or miles once achieving a predetermined threshold. Customers exchange their rewards for free gifts and further travel.

TaskUs believes that Gamification plays a significant role in influencers, brand loyalty and engagement, and provides a business with important metrics on its customers’ behaviors.