The holiday season is the busiest time for retailers and a golden opportunity to hit revenue goals. For an online retailer specializing in holiday decorations and home goods, a surge in website traffic was a sign of momentum. 

But for some reason, the company’s average order value (AOV) was falling fast. Shoppers were browsing, but not checking out.

With year-end targets at risk, the retailer wanted to know what was causing the decline. They partnered with TaskUs to provide retail CX support, analyze data and identify where customers were getting stuck.

Read the full case study to see:

• What 2,500+ customer interactions revealed about purchase barriers
• How real-time insights shaped smarter CX and sales strategies
• The measurable business impact that followed — all within 30 days