Host: Anca Van Assendelft, Sr. Director for Digital Customer Experience
With the rise of “smart technology,” we see more and more the importance of digital customer experience (DCX) in ushering holistic end-to-end customer experiences. In this session, we take a closer look at how that is manifested for a range of companies and teams. What lessons can we learn, watch-outs we must anticipate, and key considerations we should look for? And finally, how should we build digital CX with a strategy that integrates people and innovative tech?