In 2020, the average time U.S. users spent on social media increased to 65 minutes daily, compared to 54 minutes and 56 minutes in the previous years — an almost 20% increase. This is a trend we will continue to see as people are inclined to turn to their phones first and can access the content at the touch of a button.
But this makes internet users more susceptible to data breaches as more websites and apps require basic to sensitive information such as location preferences and credit card information, among others. Many internet users may not yet be informed about the potential risks of carelessly giving away their delicate information.
TaskUs's Division Vice President of Trust & Safety Phil Tomlinson said in a recent article on CustomerThink, the world's largest online community dedicated to customer-centric business strategy, that companies must hire specialized teams that balance growth and safety and avoid a one-size-fits-all model to scale. These would ensure the well-being of internet users as they spend more time on websites and apps, especially during a pandemic.
Tomlinson reminds companies that as many online platforms continue to evolve and grow their capabilities for users, it creates a heightened level of visibility and risk. This is why there must be trust and safety measures in place to protect internet users, especially amid a hyper-digital era.
Read more here: Phil Tomlinson on CustomerThink - Three tips for how companies can protect their internet users