The Timeless Trick to Turning Up Sales: Telemarketing Outsourcing

From maximizing cost savings to driving revenue growth—telemarketing outsourcing may be exactly what your business needs.

Published on May 8, 2023
Last Updated on December 13, 2023

In today's cutthroat business world, where attention spans are shrinking and competition is intensifying, only the most skillful advertisers can emerge victorious from this grueling battlefield. For companies struggling to break through the noise, you can always turn to a solution that has stood the test of time: human connection.

Nothing beats the power of direct and personalized communication.

Telemarketing has long been a staple in many businesses' playbooks, but managing in-house teams can be time-consuming, costly, and inefficient. Thus, businesses have turned to telemarketing outsourcing. Partnering with a specialized third-party provider like a BPO (Business Process Outsourcing) can help companies unlock a range of benefits that can propel their telemarketing campaigns to new heights.

What is telemarketing outsourcing?

telesales outsourcing

Telemarketing outsourcing, or telesales outsourcing, involves contracting a third-party provider to take charge of a company's sales and marketing calls. These service providers are equipped with trained telemarketing agents, advanced technology, and industry expertise to conduct various suite of tasks effectively and efficiently.

Imagine having a team of highly skilled professionals dedicated to reaching out to potential customers, building relationships, and driving sales for your business, all while you focus on your core operations. Optimizing business tasks and processes like this is just one of the advantages of outsourcing.

Telemarketing outsourcing services are only worth their salt if they can be customized to meet a company's unique needs and goals. This can involve services such as lead generation, appointment setting, customer retention campaigns, market research, and customer surveys, among others.

Why should you outsource telemarketing services?

Telemarketing has long been recognized as a valuable tool for businesses looking to connect with customers directly and personally. In the era of rapid digital transformation, where customers are constantly bombarded with marketing, it’s a powerful way to get noticed and establish a personal connection with customers.

Organizations have shifted their telemarketing efforts from driving revenue to customer satisfaction (CSAT)—49% of telemarketing teams consider CSAT a top metric to track. 1
of consumers prefer communicating concerns over a call. 2
say they expect companies to personalize their interactions. 2
of consumers consider a company’s customer service reputation important, while 96%2 say that excellent customer service builds trust. 3

Partnering with telemarketing outsourcing services can help increase wallet share and boost customer satisfaction, trust, and brand image. For many businesses, the significant advantages that telemarketing outsourcing brings justify the corresponding outsourcing cost.

Here are more reasons businesses should consider partnering with a telemarketing provider:

telemarketing outsourcing

Increased Cost Savings and Improved Revenue Generation
Outsourcing telemarketing services help companies save huge costs from hiring and training in-house staff, technology infrastructure, and other overhead expenses. These providers often have well-defined processes to effectively engage with customers, identify their needs, and offer tailored solutions, resulting in higher CSAT rates and revenue growth.

Expanded Scalability and Flexibility
Telemarketing outsourcing allows companies to adjust their efforts based on the company’s needs. Outsourcing providers can quickly ramp up or down the number of agents or campaigns to align with ever-changing business requirements, providing the agility needed in a dynamic business environment.

Access to Specialized Expertise
Telemarketing service providers typically have a team of trained and experienced professionals who are well-versed in various telemarketing techniques and strategies. This expertise can bring a fresh perspective to a company's telemarketing efforts, resulting in more effective processes and better results.

telemarketing outsourcing

Advanced Technology and Infrastructure
Telemarketing outsourcing providers invest in advanced technology and infrastructure to streamline their operations. This can include state-of-the-art call center software, automated dialing systems, customer relationship management (CRM) tools, and other technologies that can enhance productivity, efficiency, and customer experience.

Enhanced Focus on Core Competencies
By outsourcing telemarketing services, companies can free up their internal resources and focus on their core competencies, such as product development, marketing strategy, and customer relationship management. This allows businesses to optimize their operations and achieve strategic objectives more effectively.

Go Beyond Traditional Telemarketing with Us

telemarketing outsourcing services

Dubbed by the Everest Group as the World’s Fastest Growing Business Process (Outsourcing) Service Provider in 2022, TaskUs has been a provider of outbound sales services for many industry disruptors. From driving customer satisfaction to maintaining customer retention, our team of highly-skilled humans leverages the latest technology and tools to deliver exceptional results that drive business growth and success. Take it from our client partners themselves. With glowing reviews in Gartner Peer Insights Review, we have been recognized for our workplace culture, processes, and outcomes.

Such is the case of a global ride-sharing and food delivery platform client who was looking for a trusted partner who:

  • Will handle the next stage of outsourced sales activities to manage a Client Success Team and extend acquisition activities
  • Can provide a highly flexible and agile workforce that can quickly pivot to highest value business impact
  • Has the flexible capacity to expand into new activities to deliver value-add activities across restaurants, and potentially additional merchant categories in the future
  • Has increased sales team management with thought leadership and expertise to execute at the highest levels 
  • Will be strategic over time, evolving and delivering more sophisticated customer experience

The opportunity allowed Us to showcase our ability to meet and exceed our client’s expectations, which then resulted in our Outbound Sales Team and made Us the number one vendor against a tenured competitor in just a short amount of time. We also worked closely with the Client to ensure that all pain points were addressed effectively and:

  • Hired the right talent for the role that is best fit for Outbound Sales
  • Formed a unique organizational structure by adding a Sales Coach & Sales Subject Matter Experts
  • Developed specific conversion-focused training modules 
  • Took a holistic approach to quality and performance management

By coming up with a unique approach and allowing Teammates to perform at a high level in a short time, we were able to produce the following results:

  • 70% Sales Conversion
  • Hired an additional 35 FTEs in just 3 months for the client’s new outbound sales campaign


Achieving 70% Sales Conversion Through Exceptional Telesales for a Global Platform

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    Achieving 70% Sales Conversion Through Exceptional Telesales for a Global Platform


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