Protecting the Integrity of an Online Marketplace during Rapid Growth

Published on December 16, 2022
Last Updated on February 14, 2023

In 2020, the COVID-19 pandemic accelerated the growth of online transactions. The massive shift away from in-person transactions continues to this day, along with a more prioritized focus on online marketplaces (from the public) to combat elevated instances of counterfeiting, prohibited items, and product safety concerns.

A leading, U.S.-based Online Marketplace came to Us to help safeguard their platform’s integrity as a significant number of products sold after 2020 turned out to be either banned, fake, or mass-produced, breaching the Client’s handmade policy. As fraudulent activities from buyers and sellers rose, so did the platform’s reputational risk.

The Client needed an outsourced partner that could quickly ramp up and help them attack the challenges for themselves and their loyal customer base.

The Answer is Us

TaskUs deeply understands what matters most to you, your brand, and your customers. Our end-to-end solutions—focusing on Trust + Safety, robust risk operations, and technological efficiency—raised the security in the platform to ensure trust and quality of the online marketplace.

The results include:

  • Substantially reduced instances of counterfeit, prohibited, and mass-produced items on the platform, resulting in improved:
    • Customer retention
    • General trust
    • Recurring purchases
    • Satisfaction scores
  • Decreased the number of fraudulent activities on the platform, resulting in improved security for both buyers and sellers and reducing the weight of remediation requirements on behalf of the platform to either (or both) parties.
  • Increased the ongoing protection of small business owners from fraudulent activity like account takeover (ATO) and chargeback/resolution disputes, allowing business owners to focus more on growing their businesses and less on the risks involved.

TaskUs leverages experts in Trust + Safety Services and implements robust Risk Operations to significantly reduce counterfeiting, prohibited items, and fraudulent activities on online client platforms.

Learn more about Fraud Prevention.


Joe McNamara
Marketing Director
Joe is a senior marketing professional strategically aligning company growth initiatives with target audiences and clients. With more than 12 years of experience, he is well versed in building brands, structuring and running campaigns, and scaling teams in both marketing and sales.