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Speed vs. Trust: Mastering the Balance in Banking CX

Banking Transformed with Jim Marous

Today, banks are competing with every frictionless digital experience customers have. Speed, simplicity and “invisible trust” are the baseline expectations.

In a Banking Transformed podcast with Jim Marous, “How AI, CX, and Trust Must Coexist,” TaskUs’ Phil Tomlinson, SVP of Global Offerings, and Pragya Agarwal, VP of Financial Crimes & Risk Operations, explain that the future of banking relies on three key shifts:

  • Using agentic AI and behavioral biometrics — like how a user scrolls or types — to authenticate identity in real-time without interrupting the transaction
  • Deploying AI to crush high-volume data and routine tasks, while reserving human experts for the nuance and explainability required in complex risk scenarios
  • Moving from being a vault for money to becoming the trusted anchor for a customer’s entire digital identity