CALI, Colombia (January 05, 2022) —TaskUs (Nasdaq: TASK), a global provider of digital outsourced services and next-generation customer experience, took part in Cali’s most anticipated annual event, the Feria de Cali. The company is one with the city in celebrating local culture and supporting initiatives to restore economic activity.
“We at TaskUs take fun just as seriously as our work. The Feria has given Us a chance to celebrate what it means to be part of a city that’s as vibrant and energetic as Cali,” said Guillermo Ulloa, Vice President of Operations at TaskUs Colombia. “We hope that the Feria de Cali has brought back our sense of joy and belonging after finally experiencing the festival together with the rest of the community.”
With the theme Alegría que Inspira (Joy That Inspires), the Feria de Cali showcased the passion, creativity, and salsa heritage of the city. The event, which ran from December 25 to 30, featured live concerts, parades, fashion shows, fireworks, and plenty of dancing.
TaskUs paid tribute to Cali as the “Salsa Capital of the World” with its very own float at the Salsódromo parade on December 25. The company also joined the Desfile de Autos Clásicos y Antiguos (Parade of Classic and Vintage Vehicles) on December 27, which brought together hundreds of luxury vehicles including Mustangs, Cadillacs, and Corvettes registered from 1920 to 1970 for car enthusiasts to enjoy. On December 28, TaskUs participated at the Carnaval de Cali Viejo (Old Cali Carnival), which staged a colorful parade honoring historical and legendary figures that helped shape the city’s cultural identity.
Parade goers also got the chance to take home limited edition TaskUs merchandise given away during these events by company ambassadors themselves.
TaskUs began operations in Cali last March 2021 to create employment opportunities for the city’s highly educated and bilingual workforce. In keeping with its core value “Inspire Others by Believing in Yourself,” the company remains committed to the city’s efforts to reactivate the local economy by actively engaging the community through projects and events such as the Feria de Cali.
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Read the Spanish version here.
TaskUs (Nasdaq: TASK) is a provider of outsourced digital services and next-generation customer experience to innovative and disruptive technology companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ridesharing, HiTech, FinTech, and HealthTech. As of September 30, 2021, TaskUs had approximately 35,600 employees across twenty locations in the United States, the Philippines, India, Mexico, Taiwan, Greece, Ireland, and Colombia.