Brand reputation can soar or collapse in an instant. As digital channels evolve and multiply, protecting that reputation only becomes harder.
In an article for Modern Marketing Today, Rachel Lutz-Guevara, DVP, Trust & Safety, TaskUs, shares real-world failures and emerging threats, like misinformation and new types of fraud.
She reveals how brands can strengthen trust and compliance across every digital touchpoint, including proactive strategies and tech-enabled defenses that turn platform integrity into competitive advantage.
