In an article for Total Retail, TaskUs Trust & Safety Division Vice President, Rachel Lutz-Guevara, talks about how delicate (and important) customer trust is to a brand’s success. Seemingly minor errors like a poorly placed ad or negative review can snowball into a full-blown crisis.
She shares compelling data and real-world examples of lost confidence.
On top of identifying the problem, Rachel offers seven steps retailers should follow to build resiliency and protect platform integrity.
