Safeguarding Brands in the Digital World: Our Trust & Safety Expert’s View

Brand reputation can soar or collapse in an instant. As digital channels evolve and multiply, protecting that reputation only becomes harder.

In an article for Modern Marketing Today, Rachel Lutz-Guevara, DVP, Trust & Safety, TaskUs, shares real-world failures and emerging threats, like misinformation and new types of fraud.

She reveals how brands can strengthen trust and compliance across every digital touchpoint, including proactive strategies and tech-enabled defenses that turn platform integrity into competitive advantage.