One wrong ad or negative review can turn customers away, so imagine the damage a hundred could do.
In a guest article for Adrian Swinscoe., TaskUs Trust & Safety Division Vice President, Rachel Lutz-Guevara, highlights the rising threats of fraud, misinformation and data misuse, and explains why safeguarding digital spaces is critical to building lasting customer relationships.
She also stresses the role of trusted partners in helping companies stay resilient, showing that integrity isn’t just about compliance but about preserving reputation, earning loyalty and delivering experiences customers can believe in.
