As a sporting goods retailer expanded across Latin America, its customer support team was in high gear. Chat volumes surged, teammates were managing multiple conversations simultaneously and response times began to slip — impacting CX.

To keep service levels high and avoid customer churn, the company turned to TaskUs. We built skilled teams and applied AI-powered tools to support scale.

One of those tools was PromptAI, built on our proprietary GenAI platform. It delivers real-time, context-aware response suggestions, helping teammates move faster while keeping interactions personalized.

In this case study, you’ll see how PromptAI:

• Helped reduce average handle time significantly
• Empowered teammates to deliver better responses, confidently
• Drove real gains in quality