Hitting revenue targets has never been harder. Sales teams are squeezed between soaring costs and shrinking budgets, while deals take longer and competition grows fiercer by the day. Add fragmented tools and broken processes to the mix, and you've got a perfect storm.
The old playbook isn't cutting it anymore. Sales leaders need a new approach to build sustainable growth — but transforming how your team sells while they're selling? That's the real challenge.
TaskUs’ VP of Sales Outsourcing Services, Phil Hernandez, joined The GTM Podcast, giving his take on revenue generation, organizational alignment, leadership and more. Here’s a few of his best tips from the conversation.
Success is built on small, strategic wins – not a silver bullet.
“Seldom are you one thing away from ultimate success," says Phil. Yet, many sales leaders fall into the trap of thinking that a single strategy, tool or person can transform results overnight. However, he emphasizes that long-term success stems from a series of small, well-executed decisions over time.
Believing in a “silver bullet” creates false expectations and delays meaningful action. Rather than focusing on one solution, he suggests that decision-makers instead address multiple friction points across areas like lead quality, engagement protocols and marketing content.
Alignment delivers better outcomes.
Building a successful GTM strategy requires more than just a solid product. Your people, processes and tools must all be aligned to maximize performance — and results. “The great CROs are masters at cultivating ecosystems that their teams can live in that generate results that you're looking for,” Phil explains.
He stresses the importance of building a strong, supportive work culture, providing proper training plus designing an incentive structure that balances quantity and quality. Instead of just pushing for numbers, leaders must also focus on getting the right leads to drive higher value opportunities and better conversion rates.
The market moves fast, and so should you.
Even the best products can lose relevance if they don’t adapt to new market trends. Sales leaders need to regularly talk to customers and reassess their pain points. And this feedback loop should inform every sales-related decision.
A sales organization’s processes, platforms and team efforts should solve real customer problems. Phil says, “It’s important to build systems based on data, not assumptions.”
Ultimately, he believes it’s the leaders who adapt and evolve who will continue to drive success for their teams and organizations.
Tune in to the full podcast, “The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez” for more important tips for driving new revenue.
Sales Outsourcing
