Strengthening Platform Integrity with Precision Ad Review

Political ads flood platforms every election season. Some inform, while others mislead. One major social media company faced a tough choice: let risky ads through and lose public trust, or be too strict and face backlash over censorship.

Striking the right balance took more than basic content moderation.

Our Trust & Safety teams helped the platform navigate the gray areas. We built a global ad review engine that could keep pace with shifting policies and political nuance.

  • Simplified complex policies for faster, more accurate reviews
  • Trained moderators to assess ad context with greater depth
  • Used real examples and hands-on sessions to boost moderator confidence and consistency 

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