TaskUs and GCash partner to plant 10,000 coffee seedlings, support local coffee farmers

Published on April 5, 2024

MANILA, Philippines, 4 April 2024 – TaskUs, a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, has partnered with GCash, the Philippines’ leading finance app, to support local coffee farmers.

This GForest Adoption partnership, launched through a ceremonial tree-planting event, paves the way for TaskUs to plant 10,000 coffee seedlings in Cavite, through GCash’s GForest, an interactive climate tech platform, that allows users to contribute to reforestation and tree-planting initiatives. GCash and its partners plant actual trees in strategic sites across the Philippines for every digital tree planted in-app. Through this feature, users are also encouraged to shift to digital transactions which can help reduce their carbon footprint. 

The partnership enables TaskUs to create lasting positive impact on the environment. TaskUs will also be purchasing beans directly from local women coffee farmers.

“This partnership with GCash is aligned with our core values and commitment to supporting the communities where we are present. Social responsibility is strongly embedded in our culture, and we encourage our teammates to make a difference in issues they care about,” explained Dean Van Ormer, Senior Vice President – Southeast Asia of TaskUs.

For GCash, the partnership showcases how corporations can work with the fintech giant in fulfilling their sustainability commitments through GForest.

“GCash is an advocate of tech for good—not only are we empowering financial progress for all, but we are also using our platform in ways that can create significant positive social impact, from protecting the environment to creating sustained opportunities for our local farmers. GForest is proof that innovative solutions can engage individuals and corporations to act for our planet and local communities,” shared CJ Alegre, Sustainability Head of GCash.

Planting 10,000 coffee seedlings is a welcome initiative for the Philippine coffee industry, which has been advocating for the local development of coffee to meet the Filipinos’ coffee demand.

“Coffee has historically been an integral component of the Philippine economy, but today, we see a huge opportunity for companies to support local coffee farmers. We laud the partnership between GCash and TaskUs as they leverage innovative platforms to grow coffee seedlings and boost the livelihood of local farmers. Actual planting will begin during the rainy season, at the third to fourth quarter of 2024,” stated Chit Juan, President of Philippine Coffee Board, Inc.

About GCash 
GCash is the Philippines’ #1 Finance App. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines which is a part of the country's leading digital solutions platform, Globe Group. 

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively. 

About TaskUs
TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ride-sharing, Technology, FinTech and HealthTech. As of December 31, 2023, TaskUs had a worldwide headcount of approximately 48,200 people across 28 locations in 12 countries, including the United States, the Philippines and India.

For more information, please contact:

Gilda Maquilan
VP and Head of Corporate Communications
Email Address: corpcomm@gcash.com
Facebook: http://www.facebook.com/gcashofficial 

Heidi Lemmetyinen
Global Communications
TaskUs Email Address: Heidi.Lemmetyinen@taskus.com


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