TaskUs Experts on Rethinking GTM Strategies in the Age of AI

Applied and optimized properly, AI can move the needle on growth. But you have to start with the basics: smarter data, stronger alignment and a customer experience that feels human.

In a recent episode of the OnBase podcast by Demandbase, TaskUs VP of Sales Services, Phil Hernandez, and Sr. Director of Demand Generation, Tina Katic-Michalos, discuss how to drive smarter growth with both AI and CX. They cut through the hype, tackle misconceptions around AI adoption and explain why real, human connection remains essential in any GTM strategy.