How to Turn Angry Customers into Advocates

For centuries, golfers have used a simple but effective trick to help guide their shots: they drop a pinch of grass in the air and observe which way it falls. In this way, smart golfers can tell the direction and strength of the wind and adjust their drives accordingly

For businesses, customer feedback is the equivalent of this rudimentary but useful wind vane. Angry customers used to be happy customers and in this white paper we will discuss how 2 companies turned angry customers into advocates.

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