Data Research for a B2B SaaS Company
As a rapidly growing company, our client’s data needs skyrocketed as they on boarded thousands of new clients. Nearly 2 billion IP addresses had to be paired with corresponding company attributes. To maintain their brand promise, the company needed to implement a scalable data process that ensured data accuracy. Unfortunately, completing data research in-house was costly and unrealistic as the demand for data fluctuated. Third-party data providers offered competitive pricing, but struggled to live up to the company’s strict quality standards. It sought a strategic business partner that could supply verified company attribute data, at scale, with cost efficient pricing.