As TaskUs ramps up its efforts for 2018 and beyond, we have been making leaps and bounds in restructuring our senior leadership and Client Services teams so we can continue to deliver the highest value to our clients. As part of our efforts, we are thrilled to announce the promotion of Jarrod Johnson as our new Chief Customer Officer!
Jarrod is a tech veteran who came to us with a 15+ year career in sales, marketing, client services and general management at some of the biggest names in tech like IBM and Xerox. Prior to his promotion as our CCO, he led our sales team as SVP of Sales. In short order, Jarrod revamped our go-to-market approach, aligning our sales teams in industry verticals to help better tell our story in relatable terms that mattered to clients. He also helped us better identify the types of clients and solutions we wanted to support in the market. Under his leadership, TaskUs expanded our client base adding 20 new logo clients significantly increasing our growth rate and helping us launch in new markets like the US and Mexico.
Through Jarrod's achievements, his aptitude as a client advocate is one of his strongest assets. He developed our first executive sponsor program and revamped our CRM platform and client escalation process. In his new role, Jarrod will be focused on tripling executive engagements with our clients and implementing an annual strategic account review process.
In between his time spent on client success, spending time with his family and cheering on his beloved Cowboys, he sat down with me to have a quick chat about his new role at the company and what we can expect in the future.
Bryce: What about this change excites you the most?
Jarrod: To me, being intensely focused on our clients' success means having their back at every stage of their journey. I love having the opportunity to deliver on our promises to clients everyday and partner closely with operations. Working alongside and supporting our talented and passionate Client Services team to deliver even more value to the market really excites me.
Bryce: What is your vision for the future of your organization?
Jarrod: My intention is to not only meet but to exceed SLAs - that's table stakes for a good partner. I want to challenge the team to continually bring forth innovations to improve your CX strategy and efficiencies to improve your CX operations. My goal is for each of our client's organizations to recognize customer success as business success, to shift the mindset of customer support from a cost-center to a value-driver.
He's a true rock star and we couldn't be happier to have him leading the team and continuing to facilitate our efforts as being a preferred CX partner for the world's most disruptive brands.
Jaspar and I have always been firm believers in the idea that having a CCO on your executive team is the ideal way to lead and succeed in a client advocate program within any business. Check out Jaspar's featured article in B2C Community on why every company should have a CCO here.