TaskUs CEO, Bryce Maddock, spoke at CrowdConf alongside CrowdFlower founder, Chris Van Pelt. The discussion, titled "Crowdsourcing vs. Outsourcing," offered valuable insight from the industry-leading execs about the differences between crowdsourcing and outsourcing. The two business models offer the same overarching service to businesses: taking over baseline work that you would otherwise have to do in-house. However, there are major differences between crowdsourcing and outsourcing that need to be realized before you move forward with either option.
3 Core Differences Discussed:
1. Outsourcing is best used for tasks that require a level of subjectivity and decision making (e.g. customer service), whereas crowdsourcing, as a rule of thumb, is best-suited for work that can be taught in 3-5 minutes and require little-to-no subjectivity.
2. Crowdsourcing has many layers of redundancy in place to control and verify quality. When using crowdsourcing, it's hard to ensure the highest quality because it's hard to hold crowdsourced staff accountable.
3. Outsourcing companies ensure higher quality, but with that comes higher prices. Outsourcers are able to oversee the work being done, and assure quality internally, but they have to pay high overhead costs for their teammates, management, office space, etc.
Last week, TaskUs president - Jaspar Weir - presented at Sales Hacker about optimizing your sales prospecting process. Jaspar spoke about the future of sales and how our approach to selling needs to evolve in tandem with the industries we're selling to. The old approach of cold calling and it resulting in signed deals is no longer a reality
3 Main Points:
1. Traditional cold calling is dead. In 2007, it took 3.68 cold calls to reach a prospect, whereas today it takes 8. Today, it takes 6.25 hours to set one appointment - which, with the prices of employing SDR's in-house, is not sustainable.
2. In-house SDR's are expensive and not effectively utilized; SDR's should not be researching or prospecting, they should be making calls and connecting with warmed leads.
3. To identify and warm leads for your in-house sales team, you need to utilize an outsourced workforce. By supplementing your existing sales team with outsourcing, you allow your team to focus on high-value areas rather than expensive and time-consuming tasks like prospecting and researching. An outsourced team will do all of the research, identify and gather contact information for prospective clients and reach out from your company email, allowing your team to step in when value has been identified.