It's official, and even Warren Buffett agrees: The death of retail is upon us. Within the next decade, as brick-and-mortar outlets shut their doors, the shopping experience will see drastic changes - changes that will spur the necessity for omnichannel retail strategies across the board.
As we approach 2020, the consumer is now firmly in control of the buyer's journey. Customers are increasingly able to choose when and where they engage with brands. This means that, more than ever, brands must deliver a consistent message and superior service across channels.
A well-organized omnichannel experience has become more than a nice-to-have - it's now imperative to growth for both product- and service-oriented companies.
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July 13, 2017