Ridiculously Good Reads – 1) Big Data 2) Internet Privacy Laws

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Michael Buenaventura

September 20, 2013

Baby reading

Big data: Does size really matter?

Topic: Big data and small data – do they both matter?

Overview: Sankhla discusses the importance of both big data and small data. Today, many companies focus solely on big data, and while those efforts definitely yield results, it’s important to utilize small data to better your organization, increase sales and improve brand equity.

Highlights: “Certain questions can only be answered by big data. Target uses big data to identify pregnant customers. Gilt Group creates over 3,000 unique emails for different segments of its customer base. Wal-Mart is trying to auto-generate shopping lists for its consumers. Small data can’t do this effectively.”

“Big data can replace a lot of guesswork about who customers are and what they might want, but big data cannot, however, replace conversations. To follow and intelligently join conversations about your brand – particularly on social media sites – you need small data.”

“Small data, particularly in social media, is for picking up on immediate, actionable patterns that don’t require rocket science to spot, but do require good judgment and fast action to correct.”

“The trick to data, then, is not making it purely colossal and automated, but instead figuring out what data you need to make customers happy and boost revenue. Stop worrying about the number of data servers, and start figuring out what combination of large and small data will make your organization profitable and likeable.”

Why you should read the article:
1) Data is EVERYTHING.
2) Because in today’s world, if you can’t engage in a conversation about big data vs. small data, then really, what are you doing with your time?

Sharing, With a Safety Net

Topic: Minors and online privacy rights.

Overview: California Legislature passed a privacy bill (aka eraser law) aiming to protect minors’ that use online social networks. The bill, which hasn’t yet been signed by Governor Brown, will allow minors to remove any compromising photos, heated rants, status updates, etc.

Highlights: “Kids and teenagers often self-reveal before they self-reflect,” said James Steyer, chief executive of Common Sense Media, a San Francisco-based advocacy group that pushed for the law. “It’s a very important milestone.”

“Critics of an eraser law see pitfalls. They warn that in trying to protect children, the law could unwittingly put them at risk by digging deeper into their personal lives. To comply with the law, for example, companies would have to collect more information about their customers, including whether they are under 18 and whether they are in California.”

“Some supporters of the bill say Internet companies got off easy. The eraser bill does not, for example, require companies to remove the deleted data from its servers altogether, nor does it offer any way to delete material that has been shared by others; a sensational picture that has gone viral, in other words, can’t be purged from the Internet.”

Why you should read the article:
1) This is good knowledge.
2) The future of Internet legality is forming, and it will affect us all.
3) Because you wish you could erase all of the crazy things you’ve written on the interwebs.