TaskUs Whitepaper Library


The Monetization of Big Data: Made Possible by Humans

Ever since Herman Hollerith patented Electric Tabulating Machines, Big Data has become an essential part of daily life. As necessity is the mother of invention, Hollerith saw a need for machinery to process large sets of information used for processes like the US census. Similarly, a new crop of Big Data companies has been born from companies from all industries integrating Big Data into their daily business operations. Simply put, data is more popular and necessary to companies than ever …

Manipulating Peer2Peer Marketplaces: Controlling What You Aren’t Supposed To Control

Online marketplaces are red-hot again. Led by the recent wave of successes from the likes of Airbnb, Zaarly, Etsy, the notoriously tricky business of connecting buyers and sellers of goods online is experiencing a renaissance. In fact, the rising popularity of marketplaces like Craigslist have become so well known that they solidified a place in pop culture and the english language (i.e. “I craigslisted my old couch”). However, for every Craigslist, there are several failed marketplaces that have since descended …

Outsourcing, The Necessary Cog in the Modern Workforce

Ask yourself, “what is my scarcest resource?” Money? Good guess, but no. Time? Another popular response and yet again, no. The correct answer is focus. If you examine some of the greatest business minds of the modern era, the most common trait discovered is their ability to focus on what will ultimately grow their business the most. For Steve Jobs, a borderline manic focus on the simplistic design and intuitive functionality of Apple’s products propelled his company from the Jobs’ …